Journey to Where?

Back in early 2010, the state challenged the University of Tennessee, Knoxville to become a Top 25 public research institution as ranked by U.S. News and World Report with a deadline of ten years.

 

Since accepting, UT has made many changes.

 

One of the biggest was the “branding” of UT. The slogan “Big Orange Big Ideas” appeared all over campus. The entire UTK website got a modern facelift. And TV commercials were all on the air hyping this new change.

 

What has really changed since embarking on this journey and who is it really benefitting?